PopElectorate’s Mobile Optimized Campaign Websites use controlled experimentation to improve the website’s ability to drive campaign goals. PopElectorate’s website optimization offers many measurable benefits on the campaign trail.
First, the process of website optimization determines the best version of web page elements that help visitors support and follow your candidacy. Optimization improves the efficiency of the website at converting visitor traffic into email subscribers, readers, or donating constituents.In turn, improved efficiency leads to greater voter turnout through traffic-generating campaigns such as web searches, AdWords, social media and email campaigning.