Campaign Website

PopElectorate’s Mobile Optimized Campaign Websites use controlled experimentation to improve the website’s ability to drive campaign goals. PopElectorate’s website optimization offers many measurable benefits on the campaign trail.

First, the process of website optimization determines the best version of web page elements that help visitors support and follow your candidacy. Optimization improves the efficiency of the website at converting visitor traffic into email subscribers, readers, or donating constituents.In turn, improved efficiency leads to greater voter turnout through traffic-generating campaigns such as web searches, AdWords, social media and email campaigning.

Over the past decade the way we communicate has dramatically changed, thereby changing the way candidates campaign and garner support. With technological advances moving at a faster pace, keeping up with voter needs and understanding the latest channels of communication is essential to a campaign’s success. And without question, the base platform for any successful online political campaign is an effective, clean, neat and straight forward campaign website powered by PopElectorate’s Mobile Optimized Campaign Websites.

PopElectorate specializes in mobile optimized campaign websites and will help you create a professional online presence that draws in voters. We provide services from web hosting, target rich content development, search engine optimization; to the actual building and maintenance of the site throughout the campaign. Since the campaign season is short and intense keeping the site up to date, and addressing the hot topics that are on the voters mind is essential to voters feeling connected to you as the candidate

The Goals of PopElectorate’s Web Optimization

PopElectorate’s Mobile Optimized Campaign Websites web optimization goals vary depending upon your type of campaign, the campaigns’ target demographic and the desired action of that segment of the population: streamlining the act of your target audience giving a donation, filling out a form or reading an article. The desired action of a website visitor can also be conversions, or the number of audience members who complete a certain action.
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PopElectorate’s Mobile Optimized Campaign Websites are far more advanced than regular, run of the mill websites. Mobile optimized means that the site will reformat itself for a list of handheld or tablet devices. Larger navigation buttons, reformatted content, and differently optimized images appear when the user is on an iPhone or other device.
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1. Mobile Ready Websites Deliver your campaign’s web application, automatically optimized, to any device
2. Built for Wireless Delight your constituents, on any device and wireless network
3. Amazing support and customer service Personalized, 24/7 world-class support with proactive traffic monitoring

PopElectorate’s Mobile Optimized Campaign Websites are mobile friendly websites – Mobile friendly websites refer to a site that displays accurately between your desktop/laptop computer and a mobile device such as a handheld phone (iPhone, Android, Blackberry) or tablets (iPad, Kindle, Galaxy, etc.). Your current website may appear smaller on your phone and may not work perfectly on a touchscreen tablet, a mobile friendly website will be perfectly functional. Many developers view mobile friendly as a “best practice” for all website developments.

  • Ensuring your website is mobile friendly is critical. As we discussed above, the percentage of mobile users is quickly rising. What are critical features of a mobile friendly website?
  • Text-based phone numbers, physical addresses, or email addresses that can trigger a call, directions, or email message from your mobile device
  • Slideshows or image rotators that function without Flash support

Social Media Marketing

1. Facebook
2. Facebook widgets
3. Twitter
4. Instagram
5. Pintrest
6. Vine
7. YouTube
8. Reddit

Website development

PopElectorate will provide you with a custom campaign website that is easy for voters to navigate. We offer tools that will engage visitors such as social media activation, blogging, and direct voter content management. Specialized campaign templates available.

  • Market Research & Polling Data: Your mobile optimized website will filter research and polling data to provide you with the most up to date information voters are seeking. Understanding voter needs will allow you to target your message to connect with voters on a deeper level.
  • Up front, easy to understand pricing – By providing comprehensive services you can be assured that you will meet your campaign goals while still staying within your established budget.
  • User Friendly Interface – PopElectorate’s Mobile Optimized Campaign Websites are Content Management System websites that are easy to update. We will create a website that your staff can update frequently to maintain based on the latest news and voter responses.
  • Provide voter conversation and feedback – Creating a website that encourages voter feedback is a way to measure the success of your campaign. Are you connecting with voters? Do they understand your message? Do they have concerns you have not yet addressed? If you choose to accept voter feedback, having appropriate staff to respond to all messages is essential to building a positive image that the candidate understands and responds to voter needs.

Content Management

Knowing how to connect with your voting base is a vital element to engaging a successful campaign. Online, this begins and ends with professionally written content. Today’s search engines rank websites based on unique quality content – while infusing keyword data effectively so that the content reads naturally. PopElectorate goes one step further with our content management solutions – we integrate your PR messaging into all written content.

How Political Campaign Websites Impacts Your Campaign

Being a leader in the campaign marketing field, PopElectorate understands how to create and activate a political campaign website that will attract voters and get your message out to constituents. Without the proper skills it could take months to get a website that reaches voters in your district. If voters cannot find your site, they cannot hear your message. Campaigning requires fast responses and immediate results. It takes a company that has mastered use of the web tools in order to make that happen.

Today, the internet is one of the primary ways voters seek information about candidates and the issues that impact their lives. They are connected 24/7. Whether operating from a smartphone, tablet, laptop or desktop, turning to the web has become a natural and instant response when seeking information. This makes a web presence that provides a clear message to voters an essential marketing tool for campaigns both large and small.

With the millions of sites on the Web, just having a regular campaign website is not enough. You must have a custom designed campaign website and manage your campaign effectively, just as you would any other communication channel. At PopElectorate you are working with a company that has a deep understanding of the needs of candidates and has a track record of delivering results.