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The Ultimate Guide to DDM’s Reputation Management

For high-profile individuals, your Social Media reputation is your most valuable asset. If you’re an elected official or considering throwing your hat in the ring, your search results will impact the decisions of potential voters.
If you’re a politician, your online reputation is crucial to shaping the views of your constituents. At DDM, we’ll help restore and protect the reputation you’ve worked so hard to build.
Whether you’ve been grappling with unfavorable press coverage, facing a crisis or simply want to build immunity against unexpected and unforeseen obstacles, seeking the help of a professional Social Media management team is your best, most effective option for regaining and maintaining control over your online image and search results. We tailor our approach based on your specific goals.
Learn more about why reputation management is so valuable, what you can do to improve it, and proactive measures you can take to protect your reputation now and in the future.

Why Your Social Media Reputation Matters

Why Your Social Media Reputation Matters
Your reputation is as crucial as ever in today’s digital world, where a single negative search result can dramatically alter public perception of you, your message and your platform.

When Your Social Media Reputation Counts
Though it’s true there are specific times when your Social Media reputation really matters, maintaining a positive Social Media reputation should be a constant effort. A need for a good reputation could pop up at any time. Consider these moments when a good reputation is crucial:
Social Media problems can be especially damaging for candidates and incumbents. We know that 92% of U.S. companies recruit and screen candidates online. And 34% of hiring managers have dismissed candidates based on online reputation problems. Facebook is a favored recruiting tool for 82% of colleges, and colleges are increasingly researching potential students online. Many of these are big life moments you’ll see coming, but some of them may pop up as a surprise. Others, like networking or attracting new voters, occur on a near-constant basis. That’s why it’s essential that no matter where you are in life, you should make sure that your online reputation and social media presence remain positive.

Your Social Media and Online Record is Permanent (That Means Forever)
Again, it doesn’t matter if you have no immediate need for a great Social Media presence and online reputation. As long as you need it someday — and you will — it’s important that you pay attention to what’s out there, and what you continue to leave for others to find. Though the Internet moves at a fast pace, it’s also incredibly slow to forget. News stories or an unfavorable photo from 10 years ago may still show up on your first page of Google results if the search engine thinks they’re important.
There are also tools that make content on the Internet virtually permanent. With caching and the Wayback Machine, content that has ever been posted online is recorded and saved, and can be retrieved swiftly if someone knows to look for it.
Your social media content may also be searchable, which means it’s important to know how to leverage these properties to the advantage of your reputation, rather than to its detriment. This can help in the process of developing a strong online reputation with prevention, response, and proactive, positive online reputation building.

5 Things You Don’t Know About Social Media Reputation Management

There is more to reputation management than your Facebook account or the first ten Google results. There are countless ways a brand or individual may have their Social Media image tarnished.

• Even content on private accounts can be shared:
  If you’ve confidently locked down your social media profiles so that you can feel free to speak your mind, be careful. Though you do have a reasonable expectation of privacy, remember that anyone who can view your private profile can also save photos, take screenshots, copy text, and share anything they’ve seen.
• Your Social Media reputation may soon impact your ability to get votes:
  Voters are increasingly turning to social media when making decisions. They are primarily used to confirm ideologies, but in some cases, they are also assessing worthiness. Social media activity may soon be the primary reason a candidate wins an election.
• Review websites are stronger than you:
  Reputation busting powerhouses like Yelp and Ripoff Report have thousands of pages of content, and tend to rank very highly in Google. That means if you’ve got a bad review on one of those sites, you’ll be fighting an uphill battle.
• The law — and Google — may be on your side:
  Think you’re stuck with terrible search engine results? Not so fast. For serious offenses including false information, you may be able to use online defamation laws to remove content and even receive compensation for damage to your reputation. Google may also offer some assistance in removing sensitive personal information from search results, but this is relegated to a few very specific circumstances. Additionally, individuals plagued by mug shot websites may find help from new laws and Google algorithm changes. Certain members of the population, such as California citizens 18 and under, may be able to utilize Internet eraser laws as well.
• Bad reputations happen to good people:
  You can have a poor Social Media reputation through no fault of your own. A criminal may have the same name as you, or perhaps you were pulled into a political debate or were falsely accused of something. A candidate may have thousands of positive reviews or satisfied constituents, but one or two negative reviews placed on a certain site can badly damage your reputation. It’s difficult to control factors like these, but they can influence your Social Media reputation anyway.

Is Your Social Media Reputation Good or Bad?

Though every person’s Social Media reputation is unique and individual, there are key factors that can indicate if your online reputation is helping or hurting you.

How Much Do You Know About Your Online Social Media Reputation?

When it comes to DDM’s Social Media Reputation Management, knowledge is power. Even if your online reputation is not where you’d like it to be, it’s always better to know what you’re up against rather than wonder or ignore the facts. Constant Google algorithm changes mean that search engine results are in constant flux, and articles that were once buried might now be on top. Further, new content pops up all the time, so there may be new articles, photos, and social media entries you weren’t aware of before. That’s why it’s important to stay on top of your online reputation with regular assessment and monitoring. Doing so can help you identify and address any reputation problems or shortcomings before they spin out of control.

Steps to Assess Your Online Reputation

Search yourself:
This is the first thing anyone will do when researching your reputation online, so it should be your first step, too. Search for “your name.” Remember to use the name others are most likely to search with. What name are you using on your resume? If necessary, add your city, and be sure to click through Google’s tabs to see images, videos, and other links that may be associated with your name. Remember that if you’re signed in to Google services, your results may be customized, so try signing out and searching as well. Don’t stick to Google alone, either. Be sure to check Yahoo! and Bing as well. Concentrate most carefully on the first page of search engine results, as most searchers don’t bother to look beyond the top entries.

Take a look at your social media accounts:
Check out your Twitter, Facebook, Tumblr, and other public accounts. Do you have any embarrassing photos floating around, irate rants, or overly negative posts? They could reflect poorly on your online reputation. Not sure which accounts are still around? Use KnowEm to check for your username on more than 500 social networks and domain names.

Consider how many results actually apply to you:
Having few or no results that belong to you may be just as bad as having negative ones. People who search for you may wonder what you’re hiding, or worse, think that there’s simply nothing remarkable about you to find. This is a sure sign that you need to work on building your reputation, as it not only leaves you in the dark, it also leaves you vulnerable, allowing a negative search result to creep to the top if you ever have a problem.

Assess whether your results are positive, negative, or neutral:
How did you do? Remember to save or bookmark any search results that may need your attention; you can work on them later.
Ask a trusted friend, family member, or colleague to take a look, too:
This is your life, after all, and your view may be a bit skewed. You may not consider certain photos or blog posts to be troublesome, while others do. Ask for some outside help to determine whether you should be concerned about what you’ve found.

Ask a trusted friend, family member, or colleague to take a look, too:
This is your life, after all, and your view may be a bit skewed. You may not consider certain photos or blog posts to be troublesome, while others do. Ask for some outside help to determine whether you should be concerned about what you’ve found.

How To Develop A Positive Online Social Media Reputation?

Working on building a positive online reputation is a great way to show your true colors online and offer a more flattering angle on your online persona. It’s also the best defense against any negative online reputation issues you may have, as the good properties you work to create may outrank bad ones. The more positive properties you have to support your name, the better. Even before your online reputation becomes a problem, you can take proactive steps to positively influence your online reputation.

Ultimate Online Social Media Reputation Tools

Developing your online reputation isn’t always easy, but with great tools, half of the work is done for you. Get help with your online reputation using these great tools.

KnowEm:
Sign up for KnowEm’s username search to find more than 500 social networks, domain names, and trademarks. You can discover which ones you’ve claimed, which ones are available, and which ones you need to snap up before someone else does.

Google Alerts:
Set up Google Alerts for your name, username, and common variations to monitor the web for any new content that may pop up.

Yahoo! Alerts:
Just like Google Alerts, Yahoo! Alerts will send you an email for new results related to keywords you define.

Social Mention:
Another useful tool for monitoring, Social Mention offers real-time social media search and analysis, allowing you to stay on top of what’s being said about you online.

HootSuite:
Manage your entire social media presence conveniently and professionally with HootSuite. Schedule posts, get analytics, and more.

Help a Reporter Out:
Helping reporters can help you, too. Respond to queries on this service to be interviewed and cited as an expert source, both online and off.

Complaint Website Search:
Find out if you’re the subject of any complaint website rants with this all in one search tool.

Quora:
Establish yourself as an expert in your field — and learn from others — on Quora. The website is a great place to find and answer serious questions.

Online Reputation Management Rules

With so much to consider and do, online reputation management can be overwhelming. But it doesn’t have to be. Keep it simple with these basic online reputation management rules.

Know what you’re up against:
Research your online reputation to find out what others are seeing when they search your name.

Keep your profiles clean:
Remember that anything you say or post, even privately, can be shared online.

Claim important online accounts:
Gain control of them before someone else does.

Remember that the Internet never forgets:
What you post today can be found online for years to come.

Avoid trouble, online and off:
Getting arrested means your mug shot might end up online. Joining internet tiffs looks bad, too. Don’t give anyone a good reason to write something bad about you.

Social Media Reputation Management Pricelist

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